- BUSINESS, BRAND
The Bobson 2018 Autumn & Winter Collection Exhibition took place on February 22 and 23 in Minami-Aoyama, Tokyo.
The exhibition featured Bobson’s new brand image with a
focus on great styles for people on the go.
Using both new and traditional materials while maintaining the fundamental elements of denim style it has developed over time, Bobson provides the perfect choice for total coordination from head to toe, including quilted down coats with inner cotton that can be seen through a transparent surface and P coats featuring needle-punching wool and resist-dyeing kasuri fabric.
The many visitors to the exhibition included select shop managers who regarded Bobson’s new look as the essential denim style.