- BUSINESS, BRAND
New brand product samples have arrived.
The New brand name is Bobson.
The brand focuses on great styles for people on the go.
Adding a completely new look to the essential denim style it has developed over time, Bobson provides the perfect choice for total coordination from head to toe.
The new brand logo has two layers of Bobson.
The logo represents the Bobson in Bobson.
We extract the best and most simple of all the values we have created over our long history to deliver timely designs.
Departing from other denim wear,
we are proud of this new Bobson lineup that follows the traditional elements of denim wear.
Following our concept – Wear – Live – Bobson, we continue creating simple, but durable and long-loved wear.
Sales will start in autumn 2018.