bobson

2018年3月26日
BUSINESS, BRAND

Bobson 2018 Autumn & Winter Collection Exhibition

The Bobson 2018 Autumn & Winter Collection Exhibition took place on February 22 and 23 in Minami-Aoyama, Tokyo.

The exhibition featured Bobson’s new brand image with a
focus on great styles for people on the go.

Using both new and traditional materials while maintaining the fundamental elements of denim style it has developed over time, Bobson provides the perfect choice for total coordination from head to toe, including quilted down coats with inner cotton that can be seen through a transparent surface and P coats featuring needle-punching wool and resist-dyeing kasuri fabric.

The many visitors to the exhibition included select shop managers who regarded Bobson’s new look as the essential denim style.

2018年2月22日
BUSINESS, BRAND

Bobson scheduled to unveil new brand next month

New brand product samples have arrived.

The New brand name is Bobson.
The brand focuses on great styles for people on the go.
Adding a completely new look to the essential denim style it has developed over time, Bobson provides the perfect choice for total coordination from head to toe.

The new brand logo has two layers of Bobson.
The logo represents the Bobson in Bobson.
We extract the best and most simple of all the values we have created over our long history to deliver timely designs.

Departing from other denim wear,
we are proud of this new Bobson lineup that follows the traditional elements of denim wear.

Following our concept – Wear – Live – Bobson, we continue creating simple, but durable and long-loved wear.

Sales will start in autumn 2018.